Blog -In US, some content marketing specialists are making as high as $84k a year. But do you know why is content marketing important and why are companies shelling out such a large sum for this job?
To answer that question we have here a definition and list of benefits that explains the significance of the domain. So let’s dig in.
What Is Content Marketing?
Content driven marketing is the process of generating and distributing valuable content to draw more potential customers and turn them into loyal customers. Thereby, a content marketing strategist needs to create customer-oriented content be it informative, entertaining or inspiring.
Creating high-quality content has become the primary focus of about 53% of marketers globally as given in the State of Inbound report. It also declared that on an average 29% of total B2B marketing budget is allocated to content marketing.
Now what has made content marketing the new king of the marketing world? Why is content marketing importante? Read through the benefits below to find the answer to this question.
Benefits of Content Marketing
Great Content Bring Returning Customers
In this highly competitive marketing world, businesses consider content marketing the best way to communicate to their customers. Therefore, your content has to be customer-oriented. Since customers tend to find answers to certain queries in your content, providing them with engaging and valuable material will attract them and bring them back for more answers. It’s your key to making a positive impact on your customers.
Trending Content Improves Social Media Status
Securing a prominent and lucrative position on social media is another major marketing goal. Marketers use various paid and organic approaches to gain more followers. However, gaining followers alone does not do the work. If you want to keep your audience active and engaged you need to generate trending content, which is not only enjoyable but informative as well.
Reliable Content Improves Brand’s Reputation
Generating relatable content can help you establish and strengthen your relationship with your prospects and customers. The type of content you share creates an image of your brand in your readers’ eyes. Thereby, you have to be quite careful about the type of content you create.
Utilize your content to answer their queries or provide them with other valuable information without involving promotions or sales pitch. When you create value for your customers without asking for a return, it leaves a positive impact on your audience and they ultimately start to rely on your words.
Moreover, ensuring right content at the right time and place enhances your reputation. It brings the prospects and the customers to your site whenever they are looking for a relevant answer. For a long-term customer relationship you need to consistently provide quality content.
Right Content Can Generate Leads
Lead generation is particularly important for brands depending on consistent traffic to increase sales. Utilizing your content for the purpose does not only make it affordable but also quite effective. It enables small businesses to achieve the best results within their budgets.
Considering the various opportunities content marketing world has to offer, marketers should design their content strategically to gain their readers’ confidence. When audience start to trust your content they are likely to start purchasing from you as well. CTAs further help to encourage readers to act upon the shared information. This is how you can use your content to generate leads.
Strategically Planned Content Improves The Rate Of Conversions
According to Content Marketing Institute, in the US, around 61% of online buyers make a purchase decision after reading recommendations on blog articles. Imagine the level of trust those people have on blogs!! Does it not make content marketing super influential?
As per another survey, conversion rates with content marketing are six times higher than other digital marketing strategies. The reason behind such a difference is the informative content you provide, which helps them in making an educated purchase decision.
For better outcomes, make sure to add clear-cut CTAs with your educational content to guide the audience about what to do next. Precisely state whether the readers need to place an order, fill a form, make a call or do anything else to act upon the content.
Optimized Content Improves SEO results
SEO is the process of making your business more prominent online. It involves several practices but none of them is as effective as an optimized content.
The more content you share online, the more are your chances to rank in your search engine’s first page. That’s because variety of content on your website allows the search engine to index it for several queries. However, it does not necessarily mean higher traffic.
For example, you have hundred different blogs on your website, but none of them meets the query entered in the search engine. Do you still expect the search engine to rank your site? Even if you do, the search engine won’t. That’s why creating optimized content on various topics increase your chances of getting indexed by the search engines.
Content marketing being time-intensive takes some time to show results. Especially when it comes to SEO you might have to wait a couple of months before starting to see a difference. Since it grows over time, you’ll have to wait even longer for best outcomes.
Quality Content Helps In Building Authority
Another contributing factor in trust building is the demonstration of expertise. Display your experience and knowledge by providing credible content to your audience. Show them that you are an expert in your industry, encouraging them to reach out to you with their queries and for guidance. This is how you build an authority online.
Since people are more inclined towards credible sources, you’ll get more traffic, which will rank your site better in search engines.
Looking at all these benefits of content marketing, it is clear why it has gained so much important over time. Along with improving your visibility online it also contributes in improving conversions and generating leads. So if you haven’t already started content marketing for your business, start doing it now.