To answer that question we have here a definition and list of benefits that explains the significance of the domain. So let’s dig in.

What Is Content Marketing?

Content driven marketing is the process of generating and distributing valuable content to draw more potential customers and turn them into loyal customers. Thereby, a content marketing strategist needs to create customer-oriented content be it informative, entertaining or inspiring.

Creating high-quality content has become the primary focus of about 53% of marketers globally as given in the State of Inbound report. It also declared that on an average 29% of total B2B marketing budget is allocated to content marketing.

Now what has made content marketing the new king of the marketing world? Why is content marketing importante? Read through the benefits below to find the answer to this question.

Benefits of Content Marketing

Great Content Bring Returning Customers

In this highly competitive marketing world, businesses consider content marketing the best way to communicate to their customers. Therefore, your content has to be customer-oriented. Since customers tend to find answers to certain queries in your content, providing them with engaging and valuable material will attract them and bring them back for more answers. It’s your key to making a positive impact on your customers.

Trending Content Improves Social Media Status

Securing a prominent and lucrative position on social media is another major marketing goal. Marketers use various paid and organic approaches to gain more followers. However, gaining followers alone does not do the work. If you want to keep your audience active and engaged you need to generate trending content, which is not only enjoyable but informative as well.

Reliable Content Improves Brand’s Reputation

Generating relatable content can help you establish and strengthen your relationship with your prospects and customers. The type of content you share creates an image of your brand in your readers’ eyes. Thereby, you have to be quite careful about the type of content you create.

Utilize your content to answer their queries or provide them with other valuable information without involving promotions or sales pitch. When you create value for your customers without asking for a return, it leaves a positive impact on your audience and they ultimately start to rely on your words.

Moreover, ensuring right content at the right time and place enhances your reputation. It brings the prospects and the customers to your site whenever they are looking for a relevant answer. For a long-term customer relationship you need to consistently provide quality content.

Right Content Can Generate Leads

Lead generation is particularly important for brands depending on consistent traffic to increase sales. Utilizing your content for the purpose does not only make it affordable but also quite effective. It enables small businesses to achieve the best results within their budgets.

Considering the various opportunities content marketing world has to offer, marketers should design their content strategically to gain their readers’ confidence. When audience start to trust your content they are likely to start purchasing from you as well. CTAs further help to encourage readers to act upon the shared information. This is how you can use your content to generate leads.

Strategically Planned Content Improves The Rate Of Conversions

According to Content Marketing Institute, in the US, around 61% of online buyers make a purchase decision after reading recommendations on blog articles. Imagine the level of trust those people have on blogs!! Does it not make content marketing super influential?

As per another survey, conversion rates with content marketing are six times higher than other digital marketing strategies. The reason behind such a difference is the informative content you provide, which helps them in making an educated purchase decision.

For better outcomes, make sure to add clear-cut CTAs with your educational content to guide the audience about what to do next. Precisely state whether the readers need to place an order, fill a form, make a call or do anything else to act upon the content.

Optimized Content Improves SEO results

SEO is the process of making your business more prominent online. It involves several practices but none of them is as effective as an optimized content.

The more content you share online, the more are your chances to rank in your search engine’s first page. That’s because variety of content on your website allows the search engine to index it for several queries. However, it does not necessarily mean higher traffic.

For example, you have hundred different blogs on your website, but none of them meets the query entered in the search engine. Do you still expect the search engine to rank your site? Even if you do, the search engine won’t. That’s why creating optimized content on various topics increase your chances of getting indexed by the search engines.

Content marketing being time-intensive takes some time to show results. Especially when it comes to SEO you might have to wait a couple of months before starting to see a difference. Since it grows over time, you’ll have to wait even longer for best outcomes.

Quality Content Helps In Building Authority

Another contributing factor in trust building is the demonstration of expertise. Display your experience and knowledge by providing credible content to your audience. Show them that you are an expert in your industry, encouraging them to reach out to you with their queries and for guidance. This is how you build an authority online.

Since people are more inclined towards credible sources, you’ll get more traffic, which will rank your site better in search engines.

Conclusion

Looking at all these benefits of content marketing, it is clear why it has gained so much important over time. Along with improving your visibility online it also contributes in improving conversions and generating leads. So if you haven’t already started content marketing for your business, start doing it now.

There may even be some small businesses that don’t know what digital marketing is. But don’t worry! Since you are here, we’ll guide you through this domain, covering all that you need to know about it.

What Is Digital Marketing Strategy?

A digital marketing strategy is a set of actions taken to achieve your marketing goals online. These actions are taken through marketing channels that might be owned, paid, or earned. No two digital marketing strategy roadmaps are the same. They vary based upon the long-term and short-term marketing goals of the businesses.

Alert!!

Do not confuse digital marketing strategy with a marketing strategy. A marketing strategy is the long-term planning of a business to gain more prospects and turn them into customers. It entails deep understanding of customers’ needs and demands. It requires a business to thoroughly structure its overall activities according to its objectives. However, digital marketing only deals with marketing over the internet.

Digital Marketing Strategy Implementation And Practice

If you are wondering what is in a digital marketing strategy or how can you have one for your business, read below to find out.

1.     Build A Persona Of Your Buyers

There is no purpose in marketing if you don’t know who you are doing it for. Hence, the first step in making a digital marketing strategy is to build buyers’ persona.

Buyers persona is the image or profile of the customers you are targeting. You can create it by interviewing, surveying, or researching your audience. Since making assumptions here can lead your marketing strategy in the opposite direction, you need to collect real data as much as possible.

This might have you thinking about the kind of information you need to collect for your buyers’ persona. It simply depends upon the type of products or services your business offers. The following are some of the questions that can help you build your buyers’ persona.

• Where your website is getting the most traffic from?
• What is the age limit of your prospects or customers?
• Is your product or service for highly paid customers?
• What problems does your product or service solve?
• What are the interests of the people incline towards your offering?

2. Identify Your Digital Marketing Goals And Tools

Devising the best digital marketing strategy requires you to be clear about your goals. Since the overall goal of your business is to increase revenue, your digital marketing strategy should also align with that. For instance, if your company wants to double its sales this year, your digital marketing road map must lead to 80% leads or conversions.

Moving on, selecting the right tools is the key to achieving your pre-determined goals in a short time. Some common tools are Google Adwords, Google Analytics, MeetEdgar, etc.

 3. Analyze The Channels To Use

There are three types of digital marketing channels: owned, earned, and paid. Let’s look at them in detail.

·         Owned Media

Owned media includes all the digital assets your business owns or has full control over. For example, your own website, imagery, social media account, etc. This may also include your content posted on other sites such as Medium.

·         Earned Media

This category refers to the recognition you earn through the product or service you deliver. It may include guest posts you have published on other websites or your customers’ experience.

·         Paid Media

Paid media channels are the channels where you pay to gain your customers’ attention or response. It includes sponsored posts, Facebook post-boost, and other ways to enhance online visibility.

Evaluate which of the three channels are the most lucrative for your business. You may also get a combination of any two or all three of them. Even within these media channels, there are several segments, fulfilling various purposes. Therefore, you must try each of these channels and the segments within them to accordingly distribute your resources.

Final Step: Design Your Digital Marketing Strategy

Let’s recap what you have achieved so far before jumping to designing the strategy.

• Your buyers’ persona
• Your goal of digital marketing
• Evaluation of the best media channel for your business

Now is the time to devise a strategy. Keeping your audience in mind, plan out how to use your tools and channels to achieve the desired results. It’s better to have an extensive long-term plan of about six to twelve months. It will enable you to test out each of your tactics and find the one that suits you best. In this time frame, you’ll also be able to make the required changes in your digital marketing approach.

We recommend you move each step at a time. For example, in the first month, schedule starting a blog that you’ll update regularly. In the next month, move on to starting paid social media advertisements to attract customers. Hence, create a timeline of your digital marketing journey to best monitor and analyze your results.

Best Digital Marketing Strategy Example

To inspire you a little more, here is an excellent example of utilizing earned media by GoPro. The brand is famous for its exceptional cameras, video-editing software, and mobile apps. The company started a YouTube campaign, encouraging its users to post videos they have captured using GoPro’s cameras. It further motivated them to give credits to the brand for their experience. The campaign spread the word about GoPro’s products like wildfire. You can look up to your industry-related examples and derive ideas out of them for your campaigns.

Conclusion

No matter how successful your business is if it is not online it is missing out a large chunk of profit. So get down to devising your own digital media marketing strategy right away and take your business to new heights. Be thorough with your research and analysis to ensure the best outcomes and faster results.